What is a GIPHY Sticker?
What Is A GIPHY Sticker? A sticker is an (animated) GIF with transparent pixels. Giphy’s API powers the sticker experience in Facebook Messenger, Instagram Stories, Snapchat, WhatsApp, and more. At this time, only GIFs from Artist and Brand channels are eligible to have there own stickers served through this API.
GIFs have seen an increase in popularity on social media platforms over the past couple of years. The popularity has dramatically increased after companies have started incorporating GIFs into their online marketing campaigns. Companies like Samsung and Starbucks are some of the big names that are using GIFs to bring life and excitement to their social media marketing strategy. GIFs are nothing new, but their use is more popular than ever.